" 'To be ethical is profitable, but to be ethical because it is profitable is not ethical.' And, one might add, it is also not profitable in the long run." Peter Forstmoser, Chairman of the Board of Directors, Swiss Re, citing Peter Koestenbaum (Heart of Business, Ethics, Power and Philosophy, Saybrook Press, 1987)
an interesting statement that gives a good start for an interesting read: "Thinking Ethics - How Ethical Values and Standards are Changing", Ed. Beth Krasna, London, Profile Books, 2005.
To find out more, visit www.profilebooks.com
Actually the book was edited on a basis of a 'Thinking Ethics' seminar, held in Geneva in February 2005. The seminar was organized on the initiative of PHILIAS, a swiss NPO describing itself as the SWISS REFERENCE POINT ON CSR - TO PROMOTE AND IMPLEMENT SOCIAL CORPORATE RESPONSIBILITY
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