CSR - only a marketing tool, or an ethical approach that is really lived by big business. I am still undecided and not sure what to think.
How to decide? What would be credible criterias; how to measure whether it is good PR emphasizing brand/reputation management for the corporation or a genuine ethical business approach?
Isn't any CSR just good.. and more would be better? Where are the problems starting with CSR, and where does it become inacceptablel?
This and more I want to reflect on... and of course, any input will make it more interesting..
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