Nestle got quite smashed over the wave of critics on their Facebook Fan-Page.. (Read the post of Caroline.
Greenpeace has definitely landed a coup with their PalmOil Campaing and the famours video... more on this from Greenpeace UK
Read this very informative posts on TruhtyPR.. a quite good analysis of what happened
So what's the lesson? You can't control communication on social Media... only influence a bit... tough lesson for a giant..

No comments:
Post a Comment