For Switzerland, this is a first one: One of the big retailers engaged in a partnership with Coop and agreed to strengthen its measures to protect the environment: promote environment-friendly products, improve their declaration...
Yeah, the competition is getting tougher also in swiss-retail-business with the soon coming competitors and discounters: Aldi and Lidl.
A success for the WWF and a temptative from Coop to distinguish itself on the market with a 'somewhat' greener image than the others. It will be interesting to see what the other big player (Migros) will do.
And definitely it will be up to us - the consumers - to support such responsible corporate action.
More details...
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