Most important influencers on CSR in UK

Discovered this interesting study on the stakeholders influence network on the debate on CSR. The analysis focus on the question of "who are the most important influencers on CSR in the UK?".

Influence is when people listen to what you say or read what you have said.

It's on the basis of such information (citations, references, articles etc...) available in the Public Domain that Onalytica.com has calculated the influence of stakeholders on the CSR-debate. The most important influencers come not surprisingly from the business and the political arena.

The most important three sources quoted in the study are:
1. www.bitc.org.uk
2. www.csr.gov.uk
3. europa.eu.int

You can download the summary

Good question: Is Fair Trade a Quick Corporate Fix?

Can Fair-Trade certification prematuerly undermine the real public pressure for real change? A recent survey referring to Nestlés Fair Coffee Partner Blend showed that two thirds of respondents - of whom about 80% were Nestlés boycotters - thought that the certification meant that the whole company had been audited for Fair Trade Practices!

Of course, this is not the case.

Companies should be careful not to be seen in the eyes of the public as to foster such misconceptions on purpose. If too many people - for whatever reason - belief the wrong things, this could build up another future backlash.

With respect to Fair Trade, companies should apply transparent and full communication strategies. It would be very doubtful and short-sighted trying to benefit from such misconceptions.

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