Corporate citizenship turns consumers into brand championsAfter the various scandals that destroyed much of the credibility that Corporate America had once, it takes time to rebuild trust. Golin Harris recently published its national Corporate Social Responsibility Survey 2005 and comes to think that the worst might be over and that there could be a glimmer of hope on the horizon of Corporate America. After Enron & Co., it was not surprising that americans took time before trusting their business leaders again. Not surprising either, that US business now leads the way and fights the battle to win back the confidence of consumers, clients and shareholders: The introduction of new Corporate Governance regulations, new accounting standards and impressive CSR-policies are the result.
And does it start to pay off? It might do so actually.
Here you find the Executive Summary of the study
